Training | California Restaurant Association | 621 Capitol Mall, Suite 2000, Sacramento, CA, 95814 | membership@calrest.org & More... See first-hand how Restaurant Engine can help your restaurant attract more customers. In this blog, we’ve compiled a total of 15 email subject line best practices to help you make your email campaigns better and more effective. Informational: this subject line provides the information your busy customers need. Consider writing your email subject line first before you craft the email. Put the most important words at the beginning. We’ve written about interactive email marketing before. Craft click-worthy subject lines. One psychological principle that is practically impossible to resist is the fear of … Use a limited number of words. Valentine’s Day is huge for online retailers and they’re all going to fight for the inbox. (Or use whatever “national” day it is). Open for coupon. Leave the question open ended. If you want to drive maximum sales on Black Friday, you ought to have outstanding emails that would cut through the noise and make the customer open and click-through. It’s time to deliver on what you promised, right away. In email inboxes, that sense of competition is especially fierce, but these brands have managed to set themselves apart from the rest. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. For service businesses, it is extremely important to follow up with customers after a service. 28% of people would rather open the message if they get it from person then from restaurant… New location? I recommend sending monthly at first, and then increasing or decreasing frequency depending on your subscribers’ activity and your personal bandwidth. I voted for Prezzo because of its eye-catching design, but apparently P.F. (Source: Email Institute). VentureBeat recently reported that email marketing offers the highest returns on investment. Ring in the new year in a new city — HomeAway When you add the recipient’s first name, your open rate can lift as much as 20%. Log into your inbox, especially if you’re a Gmail user. Sidekick: “find anyone’s email” Why it Works: Concision and Differentiation. That’s the preview text. Add a subject line. However, think about the difference between “liking” a Facebook post and opting in to an email list. Head on over to step #3 to see some of my favorite subject lines. And get inspiration for your thank you email subject line. The firm’s study shows that email open rates are 18.3 percent with a person’s name in the subject line, compared to 15.7 percent without it. With practice, you can write email subject lines that will boost your open rates. In the copy of this email, include a call-to-action that makes this choice obvious. New Year’s Eve subject lines. This would mean that it should be made with formality and respect. Go ahead and write your subject line, even if it’s 15 to 16 words when you’re done. Get specific, and edit the email to reflect your “so what.” There should be one main point in your email, especially if it’s an offer, and if there are more, one email may need to be chopped into several. About     Terms of Service     Privacy Policy     Partnerships     Contact Us     Customer Login     © 2021 Restaurant Engine, Why It's Important To Ask Customers If Anything Is Confusing, 5 Traditional Ways to Promote Your Restaurant Locally, How To Use Content To Get More Return Customers For Your Restaurant, How Mobile Marketing Will Help Your Restaurant To Gain More Exposure. What will your customer be getting out of this? Allison Tetreault is the Content Strategist for Toast, the All-in-One POS System. Your subject lines should be specific, so readers know what to expect. In fact, they won’t even open that email unless that “reason why” is in the subject line. Launch restaurant email marketing campaigns that highlight new fun events and entertainment. It’s what email senders hope and dream for. Share restaurant news, press, and even interesting blog posts with email subscribers to get them interested. subject lines show you’re in the holiday spirit. Be creative and offer more than “Special offer!” Do not forget that the email sender must be person, your manager, not your restaurant. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. After a subscriber is added to your list, send them an automated email asking them to confirm their subscription. One is more indirect and impersonal, while the other indicates a sincere interest in learning more. Include a deadline for urgency and to encourage quicker opens. When talking about your restaurant, write in first person. Clever animations and festive (not cheesy!) Recently, I was checking out Email Design Inspiration and I came across this post pitting an email by P.F. This will ensure that your subscribers are definitely interested in receiving your emails and will also automatically add your email address to their safe-sender list. Let’s focus on how to write this kind of email, from beginning to end. Your restaurant newsletter design won’t matter if you don’t get your subscribers to open your email. One word subject lines for restaurants can be quite effective. But first, a few email dos and don’ts we learned along the way: DO be playful. Email marketing can be one of the most efficient and cost-effective ways to promote your business during the holidays. To my … Fear of missing out (FOMO): No one wants to miss out. Getting responses and engagements from your customers will make them want to continue to stay on your email list rather than hitting that dreaded “unsubscribe” button after 5 emails. For that reason, email actually converts more. Command: tell your readers what you want them to do in the subject line. Personalize the email subject line. Eight words is the magic number for increased open rates. But for every head-turner, ten subject lines turn recipients away and send your email to the bin we call “Trash”. This direct method is easy to use as long as you’re offering something your customers want. However, sometimes email senders are clever about their preview text. Well, we’ve got you covered. The Best Restaurant Marketing Trends to Get Customers Lining Up, Five Steps to Prepare for Mobile Email Marketing, Seven Reasons Why Restaurant Email Marketing Beats Facebook, Email Promotions: 4 Crucial Reminders Before Clicking ‘Send’, 7 Things You Can Do Right Now to Make Your Restaurant Emails More Successful, 5 Benefits of Online Marketing Over Traditional Restaurant Advertising, 4-Step Restaurant Survival Guide During This Pandemic, Improve Your Restaurant’s Food Pic Game for Instagram, 9 Ways to Grow Your Restaurant’s Instagram Followers & Engagement, 4 Mobile Marketing Strategies for the Modern Restaurant Owner, Top 4 Marketing Challenges of a Restaurant Manager & How to Overcome Them, How Text Messaging Improves the Restaurant Dining Experience, Importance of Website Maintenance for Restaurants, How to Boost Restaurant Conversions with Effective Web Design, How to Establish a Stronger Online Presence for Your Restaurant in 2020, How to Use Local SEO to Grow Your Restaurant’s Business, 3 New Email Marketing Habits for Restaurants, 33% of email recipients open email based on subject line alone. Why do we start with the subject line? For example, “Yum, this is tasty.”. Your restaurant customers don’t want to read another spammy email urging them to come back to your restaurant with no clear reason why. 2. The subject line is the most important part of email marketing. Sixty-nine percent of subscribers say they are likely to read your email because of who it’s from. Many restaurant owners call their email list a “VIP club.” But it’s only a VIP club if you’re actually sharing VIP information. Consider using subject lines that reference song lyrics or movie titles to entice readers. What do you like about the new design of our restaurant, and what do you dislike? According to Adestra in 2015, 45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. Email marketing, outbound ads, and social media can all be effective tools in your restaurant marketing arsenal. Succinct is best. As long as the average open rate for retail is 20.81%, this means that 79.19% of … Halloween email subject lines. What’s the real value? Share some examples of how you’re improving your restaurant email marketing below! (Source: HubSpot), Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate. Hiring new employees? I quickly unsubscribed from this email list (not a restaurant’s, but similar – this one’s for travel deals) because I was getting emails every day and I had not signed up for that. Get rid of filler words. 1. It heavily depends on the subject line, to be honest. By offering something that shows scarcity, you’ll also encourage email opens. Some of the subject lines reach your heart, but some… Succinctness is the name of the game. Make sure your subject line is personal and meaningful in order to get your email opened. Don’t use emojis or hashtags in your emails as they can discourage opens. It will … When writing and sending emails to your restaurant customers, it’s important to keep these tips in mind. Personal: this subject line shows your readers you care. Send free offers and promotions to your email subscribers. The 7 best newsletter email subject lines for your next campaign. The best way to contact us is by a simple phone call to (951) 659-5055. Fear of Missing Out. When targeting offers, write in second person. Chang’s was leading with twice as many votes. As a restaurant owner, you know what it’s like to be inundated with hundreds of emails a month. Special offers: when you offer a great incentive in your subject line, you’ll get the opens you’re looking for. 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Get inspired with some great Black Friday subject lines for the big shopping day, thereby driving higher conversion rate. Aug 14, 2020 - Explore Email Design Blog | Inspiratio's board "Food and Beverage Marketing Emails", followed by 1717 people on Pinterest. Your restaurant customers don’t want to read another spammy email urging them to come back to your restaurant with no clear reason why. After all, as we’ve called out before, email marketing yields a staggering 4,300 percent ROI! They’re relevant. There are lots of other email subject line templates out there, that you can use with just a liiiiitle bit of tweaking. Now, this one is a bit … It all starts with that subject line. However, don’t send too often. Arguably, it’s the most important part of your email; and it definitely determines whether your customer will be excited to open it. According to a study by MarketingSherpa, 91% of U.S. adults like to receive promotional emails from companies they do business with, especially when they carry deals or helpful information. New menu? Edit, edit, edit . Your emails aren’t coming from a “brand,” they’re coming from an actual person, who actually cares. What if you want to customize a bit more? ; Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday; Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new … Some popular poll questions you could ask: If, like a lot of independent restaurant owners, you don’t have time to send emails every couple weeks, it’s important that you at least stick to some sort of schedule. It’s really hard to capture the attention in the era of informational abundance. So, take the time to create email subject lines that work. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Do email subject lines really matter? Another idea is to share stories about local customers, or regulars, and why they love your restaurant. Tictail is an amazing app that simplifies the process of starting an online store. Even if the owner isn’t the one writing the emails, ghostwrite them so it sounds like he/she is. “4 Things to Remember in the Final Weeks of Campaign 2018” By Chris Cillizza at the Point. 15 Types of Thank you email examples for registering, ordering, booking, subscribing, paying, attending, signing up, etc. Writing restaurant email subject lines shouldn’t be something you do on the go. 1 5 Creative Email Subject Lines That Restart Stalled Conversations 1) “Closing the loop” The header of Blair Enns' trusty breakup email, this subject line isn’t attached to a big ask or even a small one. What questions would you like to ask our chefs. Limit the amount of buttons within the email, increase the amount of food pictures, and keep the copy light. The best email subject lines stop you in your tracks as you skim through your inbox. Personalization can include their first name or a reference to their last visit at your restaurant. This allows for a more personal touch. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. Keep it brief. If you share customer stories, with their permission,you’ll be building a community around your restaurant brand. When writing your emails, it’s important to imagine what your email will look like on smartphones or tablets. However, if you prefer, please use the contact form below. OK, that’s a pretty long name, but I think you get the picture. In fact, 86%would like to receive promo emails at least monthly and 61 percent at least weekly. This is a small change in copy that can make a big difference: Make emails come from one person, instead of from a company. Subjects that include free offers. The truth is, while big restaurants may have entire departments devoted to marketing, many independent restaurants still leave some basic email marketing opportunities unfinished, leaving many opportunities on the table with their emails. (Source: ContactMonkey), Emails with “Free” in the subject line were opened 10% more than those without. If the New Year’s email marketing subject lines on offer so far this year are any indication, we could be in for another rough year. Changs against an email by Prezzo. Don’t ignore it; using preview text to your advantage will set you apart from your competitors. Spend time coming up with a catchy email subject line to get your contacts to click it. And “Problem viewing” or “Having trouble viewing this email” doesn’t cut it! 2. Tell your email list to share with their friends and family, and give them a referral bonus. Now that we’ve walked through the basics and given you plenty of references to whip up subject lines of your own, let’s take a closer look at what other companies have done with their subject lines to make their email marketing newsletters an inbox success. You know that you’ll only open emails if they catch your attention and you’ll only click on links if they’re adding value. Make them timely One word subject lines for restaurants can be quite effective. She manages the Toast Restaurant Management blog and also creates valuable content for restaurateurs. Create appetizing email subject lines. Send your subscribers cliffhangers about your restaurant. Personalize the email subject line. Email subject line must initiate reading of the messages. Why? Never use more than 12 words in the subject line. Free kids meal this weekend. Check out Fox Restaurant Concept’s quick but cute email that keeps their restaurant at top of mind for repeat customers: Storytelling is so important, even with email marketing, and you want these stories to reflect your restaurant’s core values. Boloco calls their email subscribers “boloco insiders,” whereas Buffalo Wild Wings calls their email list “the inner circle.” It’s important that you live up to whatever title you choose to name your list or subscribers. Sneak peek: this gives your readers an early look into something new at your restaurant. That’s when they’ll feel like VIPs at your restaurant. Best Holiday Email Subject Lines for Black Friday 2020. People don’t regularly unsubscribe from newsletters, and if they opt in, that means they want your content. Similar to writing engaging content, you need to think of subject lines that they will care about. Nonprofit email subject lines. Even a simple “Thank You” or “Hi there” could work if you’re just checking. Your subject line should give a gist of what the email is about. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. (tweet this) Make sure your subject line is personal and meaningful in order to get your email … See more ideas about email design, food, email template design. Here are some tips for making a complaint email: 1. Our way of saying thank you for eating with us yesterday. Let’s find out! It can help engage your audience immediately. It’s clear and direct and honors their time. Copyright © 2013-2017 NextRestaurants and The Rail Media. If you use a video, tell your readers there’s a video inside in the subject line. You can also learn how to automate your confirmation emails. Start it with an action verb. For inspiration, we’re sharing 20 New Year’s Eve email subject lines and 18 New Year’s Day email subject lines that we think are irresistibly clickable. Inform them in a jam-packed email. SF-Marin Food Bank: Today is #GivingTuesday; California Academy of Sciences: Unique Holiday Gifts for Everyone on Your List! (Source: Sidekick), Click-through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name. It’s national meatball day. It’s as simple as this: After you’ve written the body of your email, read it over, and ask, “So what?”. First, I recommend implementing a double opt-in. Single-Word Subject Lines. Love is in the air and you’re looking for some subject lines for your upcoming email campaign on Valentine’s Day. Here are some statistics about email subject lines that should help you when drafting them: This data indicates that one-word subject lines, such as  “Yum” or “Delish” might be very effective. A complaint email must be a professional email. This will also encourage email replies, which can act as comments. That’s why it’s important that your email subject lines pop like New Year’s Eve champagne corks. (Source: Convince & Convert), 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. Because of its brevity. It can increase open rates. The “so what” should be abundantly clear the moment your customers read the subject line in your inbox. Second person: You’ll have to cheese it to believe it! Words like secrets, coupon, sale inside, and awesome can increase open rates. Tell subscribers what they can expect from your email communications in terms of consistency and content, and get them psyched for their next email from you. In fact, people downright fear it. According to a study by McKinsey and Company, email outperforms social in terms of conversion rates by 40X. Urgency: similar to FOMO, this subject line creates urgency, so people act now by opening your email. One effective email subject line strategy involves going ultra-minimalist … Pique your readers’ curiosity so they would want to … Questions: asking your readers a question in the subject line triggers their brain to start an instant dialogue with you by opening the email. When to Send: When you have a band, new bar games or bar trivia, or a theme night Subject Line: We just raised the bar on fun – try our (free) digital arcade Body Copy: Now serving on-demand games and trivia along with the food you love. 3. Let your email subscribers know before anyone else. Do you see that gray text next to your email’s subject line? Preview text mostly goes unused, so either you’ll see the first sentence of the email, or a URL there. Below are 16 email subject lines you can use to restart a stalled conversation without getting lost in the noise. Or, if you do choose to try an emoji, always test your subject line to see how your audience receives the emoji. After the double opt-in, now it’s time to send a welcome email, perhaps with an offer, thanking them for subscribing, whether that be a discount, or a gift card, or even a one-pager about your restaurant. When you add the recipient’s first name, your open rate can lift as much as 20%. This is not to say that email should replace all other forms of marketing. Tease it to the email list. First person: After much consideration, I’ve worked alongside the chefs to debut a new menu, full of locally-sourced food. Consider a word like “Yum.”. Promotional Subject Lines. Are your subscribers closing in on their loyalty rewards? Getting a customer to open an email is the first step to getting them in your restaurant. 50% off quesadillas! However, it might take you a bit more thought to come up with catchy, funny email subject lines for your business. Unopened emails never get read, so let’s talk about the importance of subject lines. Start with growing your email list by using a restaurant POS system that collects customer data, or focus on increasing your organic reach. If you’re sharing a deal, “Quick — Free Quesadillas!” or a cute pun could be great ideas to promote offers. RESTAURANT GASTROGNOME 54381 Ridgeview Drive Idyllwild, Ca 92549 USA. In fact, they won’t even open that email unless that “reason why” is in the subject line. The restaurant industry is notoriously competitive, with everyone from massive chains to local haunts vying for diners’ loyalty and attention. Add an exclusive coupon, and you’ll increase open rates. As buyers become increasingly demanding copywriters do their best to create a subject line that stands out. ; The Leukemia & Lymphoma Society: #GivingTuesday is today! Most email subject line best practices that have stood the test of time are rooted in understanding your audience, as opposed to chasing trends or shortcuts to get higher open rates and conversions. Subject lines with six to 10 words deliver the highest open rate. So why not send emails to your restaurant customers with that philosophy in mind? Consider a word like “Yum.”. Tips for Making a Complaint Email. Because judging by this element, your customers make a decision whether they find the email worth opening or not. We gathered some of our favorite email communications we received from restaurants last month so we can share their successes and give props for marketing done right. Forty-seven percent of email recipients open an email based on the subject line. Your email address will not be published. To emphasize the power of the headline, adman David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.” The same concept applies to your email’s subject line. Then send emails that your restaurant customers actually want to read — and can’t wait to open. Now, you don’t want every email you send to be an offer. The preview text is your clever opportunity to tease what’s inside even more, to add a joke, or to add a few more information about your offer that will interest customers. Like all the rest of us, you archive in batches or choose to quickly delete uninteresting or unwanted emails. Maybe, just maybe, this means you should invest a bit more time into your restaurant email marketing strategy. Very successful campaigns are also centered around a holiday. And just as a lovely star atop the tree can transform your Tannenbaum, a sparkling subject line can be just what you need to make your holiday emails merry and bright. The email subject line tool up top has dozens of subject lines you can take and use right away. The double opt-in easily possible to implement with popular email services such as Aweber and MailChimp. 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