We make sure the sweeps or contest campaign is in alignment with the rest of the marketing message and brand, and we take care of all the legal compliance and execution of the campaign. Every day, the best and most tantalizing new sweepstakes are rounded up and posted here. Contest marketing is a cost-effective way to generate publicity and notoriety for a brand or product. Yes, I would like to stay connected to receive communications containing news, updates and promotions from RAVEN5. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. All Rights Reserved. A sweepstakes is a random drawing. As such, contest sponsors should ensure that, in addition to having compliant short and long rules for a contest/sweepstakes, that their marketing materials are not false or misleading (e.g., relating to the number or value of prizes Sweepstakes are primarily used to generate awareness or to grow your client database. These days, companies both big and small are getting their clients involved in sweepstakes and contests as a way to strengthen brand awareness and drive user engagement. As you outline your contest or sweepstake’s official rules, here is a handy list of what to include to assure your users that your brand is administering a fair and lawful contest. You need to know the difference between them, however, if you're going to offer use one as a marketing tool or offer a giveaway for your business. – Also known as giveaways, these are typically games of chance. A contest is a promotion that involves skill, such as a photo or essay contest. We integrate with multiple social channels for maximum exposure and engagement including Facebook, Twitter, LinkedIn, Pinterest, YouTube, email, mobile, web and more. St. Louis MO 63110 Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. It covers “sweepstakes mailings, skill contests, facsimile checks, and mailings made to resemble government documents. About Our Contests & Sweepstakes Attract leads to your business by offering a contest, giveaway, or sweepstakes for your target audience. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. A “sweepstakes” is a game of chance (e.g., a random drawing). Must have a complete release of Facebook by each participant, Cannot make “tag a friend” a part of the requirement to enter, Cannot make “Share this to a timeline” (either yours or a friends) a part of a requirement to enter. Contests: If the contest includes an element of consideration, the sponsor must award the contest prize based on skill and not chance. Marketing Sweepstakes and Contests Marketing Contest Ideas Coming up with good marketing contest ideas can be hard. We know the building blocks of creating successful campaigns from the initial design, promotion, creating the event, to the follow up. We're an online sweepstakes vendor. In order for a sweepstakes to be deemed legal, “consideration” needs to be eliminated from the mix, leaving prize and chance. The Post and Courier creates customized contests to help businesses get leads that can be moved forward through your sales funnel. Establishing legally compliant rules for the eligibility of contest entrants is a top priority, and sweepstakes sponsors must indicate the associated eligibility requirements in the applicable contest rules. While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Must clearly state that Facebook does not have anything to do with the contest. 1 855 543 8345 (ext700). Carolyn Wilman (aka @ContestQueen) is an expert on Social Media Contests. Check out this page as part of your daily sweepstakes routine to be sure you don't overlook a prize you want to win, miss out on extra entries, or let sweepstakes with short entry periods pass you by. Essentially, the goal is to keep brands from forcing users to make a purchase or provide considerations for a random winner drawing. Consideration (Payment or some method of entry that requires measurable effort), Minimum age to enter, ex. If you are interested in joining in on this tried-and-true marketing technique, you may be interested in these social media contest and sweepstakes ideas for your business. The short answer is, no – most business aren't capable of running their own marketing contests. Contest: A sort of competition that requires the winner to have better skills or knowledge than other contestants Any and all exemptions, such as age, state, legal citizenship, etc. a contest or sweepstakes as a tactic to sell something by mail. A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Here are our recommendations across the core social media platforms: As you can see, this guide just scratches the surface of the many ins and outs of setting up a sweepstakes or contest for your brand. RAVEN5 is the leader in sweepstakes marketing & contest marketing services and programs. Sweepstakes Sweepstakes or drawings are not skill based, but rather based on luck. , including elevating your overall brand experience. – These are typically games of skill. Consider CFA a partner in your marketing efforts as well as your sweepstakes administration company. Our sweepstakes and contests can be built to match existing campaign designs or can be fully customized and designed based on needs. But don't worry--we've got you covered with a quick list of marketing contests you can turn to when you're in a pinch. This law is put in place to regulate prize promotions that occur in the United States while also snuffing out any illegal contests. Carolyn Wilman has been a Marketing Consultant for over twenty-five years, a Sweepstakes Specialist for over fifteen and a Digital Marketing Strategist for ten. Whether it’s a Twitter Contest, Instagram Contest , Facebook Sweepstakes, In-store promotion or anything in between, the Stir team can help you plan, create, customize, launch, and manage a built-for-success … Save my name, email, and website in this browser for the next time I comment. Running an effective online sweepstakes campaign generates new leads, new customers, and eventually increases sales. Phone : 314.934.2406 You may not realize but there is an important difference between Sweepstakes and Contests: Next, it’s very important that your brand carefully follows the “No Purchase Necessary Laws” for your contests or sweepstakes. In contrast, a “contest” is a game of skill (e.g., a longest golf drive competition). Must have a complete release of Instagram by each participant, No making people tag themselves in photos if they aren’t in said photo, Don’t repeatedly post duplicate or near-duplicate content, Don’t send automated or bot generated Tweets, Other than that, it’s the Wild, Wild West on Twitter, Why Brand Ambassadors are an Asset to Your Company, Cause Marketing is a Win-Win-Win for Retail Brands, 10 Ways to Run a Better Social Media Contest, Retail Marketing 101: An Interview with a Category Manager, Get Social: The 3 Social Media Contests Your Brand Should Try. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). First, let’s breakdown the various types of Contest Marketing available. Contests, sweepstakes and lotteries are all useful mechanisms for promoting your game or your company online. Contests, sweepstakes, and other online promotions often motivate your audience to spread the word and amplify your marketing message—especially if you give them a reason to. Must clearly state that Instagram does not have anything to do with the contest. A sweepstakes or contest can promote your products and company, expand your current customer base, and gather contact information of potential customers for future marketing. As one of our many Internet marketing services, Stir can plan, build, implement and manage a custom contest or sweepstakes that matches your unique business goals. Establishing your primary objective for running a promotion, then choosing a tactic to strategically reach goals, is important. A sweepstakes allows all participants to enter without a purchase (“NO PURCHASE NECESSARY.”). This is what most people think of when talking about a promotion, but a sweepstakes is actually a specific type of promotional marketing tool. “Void where prohibited”. Simply put, if you have all three of the below, that’s called a lottery and is illegal. Keep in mind that these laws DO NOT pertain to contests because the winner is selected by skill or merit, and their purchases may fall under consideration for the brand. A contest should help you achieve a marketing or business goal. Anyone can play and has an equal chance of winning. DAVID RICE SWEEPSTAKES & CONTEST LAW . The premise is simple – offer a prize that will entice your preferred target audience to give you their contact information and allow you to communicate with them. This contest from STAR Fine Foods offered multiple ways for its customers to interact with its olive brand, including voting for favorite recipes, uploading photos (UGC), and taking a quiz. Suite 205 As a premier supplier of sweepstakes marketing services we have packages that include everything from customization via in-house designers, legal counsel, administration, bonding and insurance. For example, if the players are needing to write an essay or take a video, this user-generated content can be re-purposed and promoted by the sponsor at a later date. Running Sweepstakes, Contest Auditing, Giveaway Creative, Rules Drafting, Régie Filing, Banner Ads and Social Media Giveaways: Facebook Contests, Twitter Parties, etc., please Contact Us. 5257 Shaw Entries that are submitted before or after the Sweepstakes … When planning your sweepstakes or contests, be sure to include your official rules (see more below) to cover your brand in this way. © 2021 Cliffedge Marketing. Our standard sweepstakes platform provides marketers and agencies with a process that increases brand awareness, builds email lists, gathers data and consumer insight, increases social followings and activity while driving consumer action through the use of coupons and offers. Sweepstakes Do's and Dont's for Marketers A “Plain Language” Guide to the Deceptive Mail Prevention and Enforcement Act of 1999 The Deceptive Mail Prevention and Enforcement Act took effect on April 12, 2000. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. A contest or sweepstakes can be a fun way to engage and expand your market, and create excitement around your business. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. [email protected]. There is no shame in outsourcing the design and administration of your contest to an outside provider. If there is a purchase requirement, an Alternate Means of Entry (“AMOE”) that doesn’t involve a purchas… Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. The Sweepstakes begins on December 07, 2020 at 9 AM PST and ends on December 18, 2020 at 5 PM PST (the "Sweepstakes Period"). In order for a contest to be deemed legal “chance” needs to be eliminated from the mix, leaving prize and consideration. We’ll ensure through customization that the look and feel of your custom contest is inline with your branding guidelines and appealing to your current and prospective consumers. Our team provides legal, bonding, insurance, rules, regulation, fulfilment, winner selection and release forms We specialize in the creation and administration of fun and interactive marketing contests and online sweepstakes that help you find new customers. The best social media contests bring your audience from social media to your website, where they’ll see your branding, browse your products and services, and hand over their email address for a chance to win. These protect the sponsors and administrator, They explain the contingency plan for selecting a winner and the rules that a winner must abide by if they win, If posting on social media, include a release of the platform(s). RAVEN5 provides custom development for both sweepstakes and contests for marketers that want something special, such as pin code redemption, instant win sweepstakes and programs that leverage social media such as photo contests. As always, a contest marketing agency is a great asset here. We utilize social sharing via our platform to expand reach and provide increased awareness. In some situations, the When is it being distributed and awarded? This proves very useful so you can provide a link to the page rather than spell it out every time on social media. No purchase necessary clarification – Once again, this is very important as it determines the difference between a Sweepstakes (what we want to do) and a Lottery (illegal for anyone but a state lottery and nonprofits to run), An alternate method of entry (usually a mail-in option), Approximate retail value of each and a grand total. We work with advertising agencies, marketing teams and public relations firms. To get the most out of your campaign, it’s best to work with a Contest Marketing agency who understands the legal compliance necessary and can provide full-service strategy and execution for your next promotion. It’s always best to keep your posts as short as possible. “Must be 18 to enter”, Location criteria, i.e. Winners are determined by random selection. As such, it is imperative for the contest sponsor to carefully consider and craft its sweepstakes contest rules before launching the subject promotion. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. Our team will create an advertising and marketing campaign for your contest or sweepstakes to make it successful. SlideShare Explore Search You Upload Login Signup Submit Search Home Explore Successfully reported this slideshow. We’re a group of professionals with industry experience in marketing, strategy, ideation, creative, design and development. Contest award winners are often determined by a panel of judges. They are simple to implement and should be really easy for the consumer to enter. Alabama (AL) You can't imply or say, "You won!" This is why sweepstakes must have an alternate means of entry if a purchase is involved. Contestants are judged on skill or a specific criteria and then the winners are selected based on their merit or performance. 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