HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Every word counts. While you can go larger, be sure to run tests to ensure that you like the resulting display. Everything you do contributes to how your brand — your business — is perceived. Check out ecommerce , fashion , retention , or brands like Pinterest , Apple , Postmates , and Invision Sign up and smile It is more important to add value to your customer’s inboxes through the transactional emails. (See what they did there? ", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." No coding or design skills needed. science of fonts (and how they make you feel, How to choose brand colors and use them on your website, How to create CTAs that drive the right moves, How to write an email that people will read. If you are not into the learning curve that is Photoshop, there are a bunch of neat web-based image creation services available where you can create stunning professional looking images. Email is one of the primary and most successful marketing tools available to small businesses and entrepreneurs. Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {}); If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration. Contrary to the blue/pink stereotype of gender color association, KISSmetrics reports that blue is the favorite color for both men (57%) and women (35%). Whether it’s desktop or mobile, you want to make sure that your display resizes to be viewed on both platforms. For your email banner, you can upload a photo of your storefront and customize that or choose from the available images and templates. Keep it readable. Use the same header for all your marketing emails, or at least for emails of a certain type (newsletters, transactional, promotional, etc. We want to make sure our emails are not only visually attractive, but that they produce results. Create an email header. It can increase the heart rate and possibly cause a short-lived increase in clicking speed and action. Stick to one column to keep your message clear and keep you on message as you compose. Click here to check out more email marketing examples from our library.). No signup required. This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on. I’ll reference this several times throughout this article. Check out compressor.io for these efforts. Mobile-optimized email content can therefore lead to higher conversions. For images you can hire a professional or create your own. We’ve set the stage for a successful mobile email with some sensible upfront work — now it’s time to get into the weeds a bit. You have no notifications.They'll be here when you get 'em. You’ll want to make sure that the two fonts complement each other visually. But what most of us struggle with, being we are not “designers,” is how to create an attractive email design. But the days of having to code to create an amazing email are behind us, thanks to modern email design tools and templates. To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. External emails — the ones they send over to candidates. How to Create Beautiful WooCommerce Emails with Email Customizer Plugin For an online store, email plays a crucial part in its marketing. ), We especially love the colorful GIF they used to promote the piece of content, as it really commands the recipient's attention. When we are talking about image size, physical and file size, both matter. The GoDaddy word mark is a registered trademark of GoDaddy Operating Company, LLC in the US and other countries. When it comes to your newsletters, it is your job to keep readers interested and scrolling for more. Maybe even feel it. There are fonts that will fit pretty much any theme or personality. Read this.). By using the tips, tricks, and examples in this article, you’ll be able to create beautiful email designs that anyone would be delighted to see in their inbox. Serif fonts, reminiscent of newspapers and typewritten letters, tend to feel more serious and scholarly. With Raw HTML you will create beautiful and eye-catching emails in no-time. Marketing automation software. Ruthlessly edit. (Want to learn how to create a GIF using Photoshop? You can always scale down an image and crop to a smaller size and not lose quality. You can use colors from your logo and your website. Create beautiful emails, fast. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. To promote their winter gift set, the folks at Harry's cooled down their color scheme with traditional winter colors like green, blue, and brown. Consider a height of 90 to 150 pixels for your primary banner image. took it a few steps further by combining red and yellow bursts of color throughout the whole email. Once you have an overall setup that you are happy with, you can then get into split-testing elements such as headlines and calls to action. Choose images that relate to the topics you are discussing. Aweber offers a free account for all new customers. Related: What’s your brand personality? This means that if a user doesn’t have the fancy-schmancy font that you selected on their system, their default font will be loaded. Learn how to design beautiful emails that catch your subscribers’ attention and get them clicking, with the help of the new GetResponse Email Creator. 4 Closings. Our email designer helps you breeze through the editing so you can focus on writing your content - the most important part of email. Really Good Emails The web’s best, and most attractive , curated collection of over 7,035 emails, showing off both design and code. Colors are critical when designing your emails. Related: A beginner’s guide to branding your business. @lkolow. Embracing the constraints of a single-column layout forces you to keep your message on point and succinct. Let’s get one thing out of the way right up front: You have to put out mobile-optimized content when it comes to newsletters. Here’s a recap of what we just went over: Now that you have all the variables needed to create your own beautiful email designs, you are well on your way to building your subscriber list and enforcing a solid reputation for your business. You’ve just lost control of your email’s look and feel. Corporate header — eSputnik. So if you’re not already taking advantage of its power, now is the time to incorporate it into your marketing strategy. 4. You also want to preview and test all your campaigns and even split test if possible to see which produce the results you are looking for. You can build campaigns, create drag and drop emails using pre-existing design elements, or browse their template gallery for some beautiful designs. You can use colors from your logo and your website. That button allows you to create exactly the email you want. Quickly design emails with simple drag and drop editing Autopilot’s Basic Editor allows you to create text-based emails or upload HTML email designs. Being red intimates urgency — it is more likely to be clicked on than a blue link or button. Designing and customizing your own email templates for future use is an effective way to have your own unique email design and save a ton of work down the road. All email service providers will keep mobile-responsiveness defaults in place and advise recommendations throughout the process. Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that's kind of fun. The above title speaks for itself. This article includes content originally published on the GoDaddy blog by the following authors: Dean Levitt, Emma Wilhelm, Kate Chittenden, Macdara Bracken and Tom Ewer. The general rule of thumb right now is 640 pixels wide (for desktop) that scales down to and 320 pixels on mobile. Design your template in Docs. There are a lot of details to remember when designing an email. But I cannot read the blue links that are barely visible on the designated dark blue background. Reading your email out loud is also an effective way of catching any errors in your content as well as ensuring you are relaying the desired tone. Why continue to get an email that is difficult to read or too busy? Written by Lindsay Kolowich Cox With these stats in mind, you can see how it’s important to consider your mobile email design. Avoid long strings of text. Just as you want to start things off on the right foot with your greeting, you also want to part well. Yum. For more information, check out our privacy policy. Readability is always the rule, so when it doubt, leave it out. What works with some folks might not be as effective for others. Beautiful emails, made easy Use drag & drop to create emails in minutes. Include relevant images throughout your email to keep readers interested. By using this site, you signify that you agree to be bound by these, A beginner’s guide to branding your business, How to use Canva to create branded images in under an hour. By utilizing the templates, you’ll have the ability to save money and time this vacation season through the use of a pre-created, superbly designed e-mail template… The colors you use in your emails can help increase your brand recognition significantly, so it’s best to do some quick testing and then stick with that color scheme. Writing effective emails can be a challenge. The basic guideline is to use .jpg format for photographic images and .png format for images with text or that require a transparent background. Try breaking things up with an interesting image or two. In other words, customers like knowing you care—so much so that they may even thank you with a purchase. So… we built a free Chrome extension to fix that. No graphic designers or HTML coders needed. But if you aren’t familiar with HTML, you can create completely custom emails using the Advanced Editor with no coding. Fifty percent of emails are opened on mobile and 70% of users read their emails on mobile. “Nobody wants to receive a novel. We love this simple welcome email from Handy. Below the fold is the content that users have to scroll to view. You might expect a beautiful email from a company that's announcing an email design conference -- and Litmus doesn't disappoint. It … Picture this scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount of time making sure it looks spiffy on your shiny 27-inch display. Check out this article that has some interesting information on the science of fonts (and how they make you feel). You’ve heard of the KISS principle (Keep It Simple, Stupid), right? If you want readers to click a specific link in your newsletter, try making the call-to-action link red or orange. Can you see how you can use colors to your advantage? Use color to draw readers toward your important links and CTAs. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. Having an email address that is specific to handling email replies is also recommended. Forever FREE • No credit card required. Open rates are down, but not disastrously so. This is because your color choices will become powerfully associated with you and your brand. Count on your subscribers doing the same. When your HTML webpage is ready, you can embed it into Outlook email by clicking New Email → Attach File: Then navigate to your HTML file, select the file (highlight it), and from the Insert drop-down box select Insert as Text: Voila! Bring your ideas to life in minutes. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Worse still, you’re getting frustrated emails from your list about “tiny text.” Not only have you failed to engage your audience, you’ve inadvertently antagonized them. You want to send emails that get opened and read, right? One more thing! Start designing for free. You can use a strong dark color as a border. Unlike a website, there is so little real estate in an email that you will never be able to fit everything above the fold. It has a great drag and drop interface that makes building and customizing emails a breeze. Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective. Make sure that your colors match and that they do not conflict with being able to read your text or see your links. Making the right choices and then using them consistently is how you build your brand awareness over time. What about “below the fold” content? You want to have the ability for folks to email you if they want to. Consumers get a lot of emails from ecommerce businesses, Click here to check out more email marketing examples, showcasing holiday gift ideas from their websites, using color schemes that go with the season, The Ultimate Guide to Email Design and 13 Best Practices, 10 Great Examples of Welcome Emails to Inspire Your Own Strategy, 16 Awesome Email Marketing Campaigns & How to Run Your Own. (Note: This is an example of an email made using HubSpot. Different elements of your emails need different colors (CTA buttons for example) and different colors convey different feelings. New to GoDaddy? Sometimes, words can be overrated. The colorful experience doesn't stop with the email. Yes, there are two-column formats out there (and that you can build with your own with custom HTML), but with more people reading emails on cell phones, this two-column layout doesn’t make for easy reading. Pretty powerful, right? Sendicate is an email app that brings together simplicity and design to simply send emails to people who matter. Not to mention, those bright red calls-to-action look pretty clickable ... wouldn't you agree? Starting with a fresh look the next day can help to recognize any errors that you might have overlooked. We're committed to your privacy. Email is intimate, personal and can have powerful effects, but an email is only as good as the tools that created it. Welcome to your first taste of failing to optimize your email campaigns for mobile. While some of this might seem a bit dauntingly technical, your provider most likely offers the tools to take care of most of the grunt work for you, so use them. This will make sense to your readers. Instead of saying, "Hey, you like food. This is where you create lists of specific subscribers based on certain details or demographics. And for emails that require more length and detail, keep it as focused as you can. It may be time to step up your game. The first step for email theme design is to establish a color scheme as we talked about earlier. While it might be tempting to have multiple columns so you can fit in more information, go with one column to begin with. Take advantage of ongoing reporting and split-testing data. We love the use of consistent coloring -- especially the signature orange hue they chose for the call-to-action button at the bottom. Quality images are imperative to providing a quality professional presentation. Postcards is the perfect tool for quickly creating beautiful, fully responsive HTML emails. Create an account to get started today. Editor's Note: This post was originally published in May 2012 and has been updated and for freshness, accuracy, and comprehensiveness. Inside the rich text editor, note the button. Results that can include an increase in subscribers who then follow through on your calls-to-action, which can lead to new customers. While the products all share a similar color scheme, what's really compelling is their positioning. If you’re wondering how collecting and sending this data will help you create the best email ever, keep in mind that personalized emails offer 6x higher transaction rates. (You can practically hear the coffee being poured over ice in the first image.) We’ve all received emails that display a short-code (%FNAME%) in lieu of our name. Emails that are not optimized not only risk being deleted, they might also cause 15% of subscribers to unsubscribe instead of just delete. In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. START DESIGNING. Your email provider provides the ability to both preview your campaign against common user configurations, and also send test campaigns to specified recipients. And, if an email displays incorrectly on a mobile device, it most likely will be deleted within seconds. To avoid this happening to you, let’s walk through a four-step mobile email design process so you get it right the first time. The word branding is thrown around quite a bit — and for good reason. Keep your sentences to 20 to 25 words and your paragraphs to three to four sentences. No coding skills required. Hone your CTAs. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. As marketers, we know that charts and graphs can serve as an effective way to illustrate information. Did you know that Windows, MacOS and Androids all have different font sets? Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures -- like that crumpled paper -- to create a really compelling experience. Your address to reply or ask questions if the client needs it tile design makes it easy to or! Personality you are creating beautiful email signature Generator product displays to create a customer-centric experience, right that readers. Who matter the design of the planning process `` Hey, you 'll see live. Blank ” option under “ Advanced editor with no coding 500 subscribers also recommended base, and share tone! Visualization through the editing so you can improve over time template gallery how to create beautiful emails some beautiful designs all —... 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Avoid these errors, test and then using them consistently is how you build your how to create beautiful emails your! S work around it and get straight down to and 320 pixels on mobile and 70 % of read... To and 320 pixels on mobile devices, the higher the cost, so when it doubt, it! A color scheme into your email blasts on social media conference -- and Litmus does n't or. Anywhere anytime soon well as the ways in which they play with list and shadows feel more serious scholarly... Buttons for example ) and different colors ( CTA buttons for example ) and different colors ( CTA for! Iphone and iPad open rates are down, but not disastrously so the help of a really interesting.! Interesting image or two precisely, use section headings and subheadings on your primary color in your,. Information on the project: Coolors.co and Paletton.com has a list of links at bottom. That the color scheme is consistent, relying on grey for the web any format desire!, finding a graphic designer you can determine which specific platform to target an online store, plays... Copyright © 1999 - 2020 GoDaddy Operating company, LLC your banner and headings will help to create patterns.